How to Develop a Custom AI Astrology App in 5 Easy Steps

Apoorv Gehlot
13 min readNov 30, 2023

Do you know that the astrology app market is soaring high, with millions of users seeking personalized cosmic insights daily? According to a trusted source, the market for Astrology app development has already reached $2.576 billion in 2022 and is expected to surpass $9.7 billion by 2028! Now, imagine being at the forefront of this celestial revolution, reaping the benefits of a thriving industry. Well, here’s your golden ticket: AI astrology apps.

Today, astrology enthusiasts are turning to AI astrology app development for personalized celestial insights. And why not? Personalized readings, accurate chart predictions, and in-depth astrological calculations for better results are all the perks of an AI astrology app. These apps are not just a trend; they are a lucrative opportunity waiting to be seized.

Now, we understand creating any custom mobile app is a daunting task. But we have got you covered!

In this blog post, you can discover the amazing benefits of investing in AI astrology app development. You can also explore the top features, tech stack, and a step-by-step process for developing AI astrology apps.

  • AI in astrology is become a futuristic trend with an expected CAGR of 24% during 2022 to 2028!
  • There are many brands like iHoroscope, Astroline, Susan Miller Astrology Zone, and more which have already invested in AI astrology app development. This is your chance to join this league of successful astrology brands.
  • You can enjoy benefits like better user engagement, a better brand value, more revenue generating opportunities, and a global reach with your custom AI astrology app.
  • There are many features that can add value to your custom AI astrology app, like celeb compatibility, personalized tarot readings, voice commands, and predictive analytics.
  • You should always refer to a trusted consultancy who is also experienced with next-gen technologies like AI, IoT, Cloud, and more. That way, you can expect a tailored and modern digital application meeting your user needs.

What is an AI Astrology App?

An AI Astrology App is like having a personal astrologer that uses artificial intelligence, which is like a super smart computer, to give your users personalized astrology predictions. Here’s how it works: the app asks for the birth details, like the date, time, and place of birth of your esteemed users. Then, it uses this information to analyze the positions of stars and planets at the time they were born. The AI in the app crunches all this data and gives them insights about their personality, strengths, challenges, and even what the future might hold.

But it’s not just about predictions. AI astrology app can also offer advice on various aspects of life, like relationships, career, and health, based on astrological patterns. Some apps even have cool features like daily reminders and interactive readings to keep the users engaged.

For investors like you, this means a huge market opportunity. People love to know more about themselves, and these apps provide a convenient and personalized way to explore the fascinating world of astrology. Plus, with AI, accuracy, and customization have reached a whole new level, making it an exciting investment prospect in the digital age.

How Will You Benefit from AI Astrology App Development?

Well, now that you know the basics of AI astrology apps, you might be thinking why investing in such an application could be a profitable decision. Well, here’s why!

Well, from the above stats, it is clear that AI astrology app development is not just hype. Instead, it is a futuristic trend that will become essential in the near future. But these are not the only reasons to invest in AI astrology app development! Here are some more benefits of launching a custom AI astrology app:

1. Growing Demand

It is no surprise that astrology has always remained a topic of hot discussion, and the trend is still growing. Today, more and more people are turning to astrology for insights. With an AI-driven app, you can easily tap into this growing market where curiosity meets technology.

2. Personalization

Another reason to invest in AI astrology app development is personalization or better user experience. Custom AI apps can match your brand value and offer personalized readings, chart scores, and horoscopes, enhancing user engagement. People love tailored experiences, and this app caters to individual needs, keeping users coming back.

3. Continuous Revenue

Once developed, AI astrology apps generate continuous revenue. AI astrology apps will offer personalized and more accurate readings, and with human control over this, you can easily deliver more accurate readings. Hence, users will subscribe for daily or monthly insights, ensuring a steady income stream.

4. Global Reach

We are sure you want to expand globally like other brands, and an AI astrology app is the best way to do that. These days, enterprise mobility services are trending, and hence, with an AI app, you can reach users worldwide, breaking geographical barriers. The potential user base is vast, offering a global market for your investment.

5. Data-Driven Insights

Whether you want to add new features, modify the design elements, or even add new subscription models based on your user’s requirements, you can do that with a custom AI app. AI collects user data, providing valuable insights. This data can be used to enhance the app, offer targeted services, and adapt to changing user preferences, ensuring long-term relevance.

6. Tech Appeal

AI-powered apps have a tech appeal that attracts younger, tech-savvy audiences. With the right marketing, your AI astrology app can become a trend, further increasing its popularity.

7. Diverse Monetization

Besides subscriptions, apps can offer in-app purchases, premium features, or even partnerships with other businesses, diversifying revenue streams.

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Features that Can Ensure a Future-ready Astrology App Development

So, now that you have decided to proceed with developing an AI astrology app tailored to your requirements let us quickly discuss its very first parameters, i.e., the features! You know that there are many other brands that have implemented AI in astrology. Hence, the features embedded in your custom AI astrology app should be unique and distinguished. They should elevate the user experience, making astrology more accessible and engaging.

We understand that finding such features can be daunting. Hence, as a leading AI development company, we have listed some prominent features that you can consider for your custom app.

Local Astrological Insights

The foremost feature to consider during AI astrology app development is local astrological insights. Your custom app should provide astrology insights specific to the target location, incorporating regional beliefs and practices. Tailored content related to local holidays, events, and cultural nuances can make the app highly relatable.

Celeb Compatibility

Another feature that can add value to your custom AI astrology app is celeb compatibility. You should introduce a feature that allows users to check their astrological compatibility with famous celebrities. This fun addition can engage users and make astrology more entertaining.

Custom Daily Horoscopes

Your app should allow users to set preferences based on their time zone, ensuring they receive their daily horoscope at the most convenient time. Customization enhances user experience and engagement.

Localized Tarot Readings

You must incorporate tarot decks and interpretations that too with a human control option. Providing tarot readings based on folklore or historical figures can add a unique touch to the app’s offerings.

Astrology and Wellness

Yet another feature is wellness integration. You should integrate astrology with wellness practices, such as yoga, meditation, and mindfulness. Offering personalized suggestions based on astrological signs enhances users’ overall well-being.

Interactive Zodiac Quizzes

Develop engaging quizzes related to pop culture, history, or regional traditions, connecting users’ zodiac signs with their knowledge about the target location. This interactive feature can make the app educational and fun.

Local Events and Meetups

Include a feature that informs users about astrology-related events, workshops, and meetups happening locally nearby them. Facilitating real-world connections can build a community around your app.

Astrology and Relationships

Create a specialized section focusing on astrological insights related to dating and relationships. This can include compatibility analyses, relationship advice based on astrological signs, and real-life success stories.

Predictive Analytics

Utilize AI to offer predictive analytics related to significant events in your target location, such as elections, sports events, or entertainment awards. Predictions aligned with national events can capture users’ interest.

Voice Compatibility Checks

Finally, try to implement a voice recognition feature where users can ask questions about their compatibility, and the AI responds with personalized insights. This voice interaction can enhance user engagement and make the app feel intuitive.

Remember, these are only a few features. But with our expert guidance, we can help you explore more relevant and unique features for your custom AI astrology app. Simply fill out our form to book a free 30-minute consultation with experts for your project!

Developing the AI Astrology App — A Step-by-Step Guide

So, we are at the most awaited section of our blog post — AI astrology app development. Creating a seamless AI astrology app involves a comprehensive development process, combining coding expertise with astrological insights. Furthermore, you are also required to have a dedicated team of developers, testers, consultants, and UI/UX experts who can turn your vision into a profitable digital solution.

However, all that is a challenging task, and that’s where the concept of outsourcing comes into play! You can connect with a reliable mobile app development company that is well-versed in providing AI development services to various businesses. By partnering with an experienced company, you can also get all the services and talented resources under one roof.

Well, at least that’s what we offer at Matellio! You can fill out our form to get started with your project over a free 30-minute consultation call.

Moving further, let’s explore the steps to creating an AI-based astrology app.

1. Understand Your Target Audience

The first step to developing a custom AI astrology app tailored to your requirements is to understand your target market and explore the latest trends. You need to be very sure who your target audience should be. Furthermore, you should also know where you should market your digital application for maximum results.

For better revenues, always choose a location that has high potential but less competition. Or else, you can also choose the one where competition is high and target them with one or two unique offerings.

The best way to do that is through market research and competitor analysis. Yes, there’s no wrong with analyzing your competitor’s strategy and aligning your goals with respect to the points that have worked for them!

Ask yourself questions like:

  • Who are your biggest and potential competitors?
  • What are the static and dynamic market trends?
  • What are the typical preferences of people using astrology apps?
  • What are the gaps or opportunities in the astrology app market?
  • What are the most lucrative opportunities for your app to become popular fast?

Answering questions like these can really help you frame an effective strategy for your project. You can also consult with experts in the app development field to get assistance in all these research and analysis tasks, which is our next step!

2. Go for End-to-End Consultancy

Once you have the basic ideas in your mind, it is always better to connect with a leading consultancy. But why is it necessary? Well, with end-to-end consultancy, you not only get ideas and result-driven strategies but even talented resources and services that can turn those ideas into real-world applications.

Whether we talk about digital transformation consulting, strategy creation, roadmap development, resource hiring, UI/UX services, app development, testing, or even upgrade and maintenance, a reliable consultancy always assists you throughout your app development project.

You also get everything under one roof with flexible pricing models and scalable services wherein you can increase or decrease your development team as per your project’s requirements. Well, at least Matellio offers all these and many other services to its clients. Hence, you should choose your app development partner carefully!

Read More: 8 Tips for Choosing the Right Mobile App Development Company

3. Choose the Best Features and Tech Stack

Now that you have the expert’s assistance, it is time to choose the most suitable features and a relevant tech stack. You can take the help of your chosen consultancy to explore the latest market trends and decide the best features that could add value to your custom AI astrology app. As a leading app development company, we have already listed some prominent features that can add value to your app.

Talking about the tech stack, there are many new technologies and frameworks that can be used for creating an AI-based astrology app. However, all that solely depends on your requirements and ideas. To help you further, here’s a basic tech stack for AI astrology app development:

4. Follow the Agile Methodology for AI Astrology App Development

So, by this stage, you will have the perfect roadmap, features, and resources needed for AI astrology app development. However, there are certain things that you have to address while developing your app, and following the Agile method is one of them. You must look for an app development company that follows the Agile development method for creating your app.

That’s essential to avoid surprises and rework conditions that can increase your budget and app development time. The Agile method allows you to monitor your project development process and make alterations without affecting the overall development time.

It breaks your project into different sprints, and you get notified after the completion of each sprint. You can easily test your app and introduce changes into the new sprints. Hence, always choose a company that follows the Agile method for creating your custom AI astrology app.

Read More: What is Agile Development for Mobile Apps?

5. Test and Launch Your App as an MVP

Once you determine the USP and monetization model, test and launch your AI astrology app as a Minimum Viable Product (MVP). Doing so will further enhance your effort to offer tailored features to your target audience.

Test the MVP to gather valuable feedback, conduct user surveys, and engage with users to understand their experience and areas for improvement. Iterate and enhance the app based on this feedback, addressing bugs, performance issues, and usability concerns.

When confident in the stability and usability of the MVP, proceed with the official launch. Utilize marketing channels like social media, app stores, targeted ads, and partnerships with influencers or outdoor communities to create awareness and attract users.

Remember, the MVP is a starting point for validation and fine-tuning. Continuously test, improve, and engage with users to gather insights for future feature development. By following this process, your custom AI astrology app will have a better chance of success among your target audience.

Challenges to Consider During AI Astrology App Development

So, we discussed the basic steps required for creating a custom AI astrology app. However, you will agree that custom mobile app development is an intricate process. Developing an AI astrology app comes with its set of challenges, each demanding careful consideration and strategic solutions. Hence, here are a few things that you must consider during AI astrology app development to streamline your journey:

Data Accuracy and Relevance

You must ensure that the app’s predictions are accurate and relevant to individual users’ astrological profiles. All that requires a robust and constantly updated database with which your chosen consultancy can help.

User Engagement

Another critical factor is user engagement. Your chosen developers must design an interface that keeps users engaged and lures them to return to more personalized predictions. Balancing simplicity with depth is a challenge that can easily be resolved by hiring dedicated developers from a trusted app development company.


Tailoring predictions to individual users’ unique birth charts demands sophisticated algorithms and deep learning capabilities, ensuring each insight resonates personally. That’s why you should always seek assistance from an experienced AI development company that has created various AI apps in the past for various businesses globally.

Security and Privacy

Safeguarding user data, especially sensitive astrological information, against breaches and ensuring strict privacy measures is vital for user trust.

Legal and Ethical Concerns

Navigating the legal landscape concerning astrological predictions, user consent, and data usage is essential to avoid legal complications. Hence, your chosen app development partner must have a clear understanding of the regulations to follow during AI astrology app development.

Continuous Updates

Astrological trends change, requiring continuous updates to keep the app’s predictions aligned with current practices and beliefs, ensuring user satisfaction. Hence, you should get reliable support services from your chosen consultancy to ensure continuous updates of your app.

That’s Where Matellio Comes In!

With our decade-long experience in delivering digital transformation services and expertise in next-gen technologies, we are the first choice of companies when it comes to custom mobile app development. Whether you need to create an AI astrology app from scratch or modernize your existing enterprise application, we offer a comprehensive range of business consulting and app development services for your every need. Our team of experienced developers works with you to understand your specific requirements and develop a custom AI astrology application that meets your needs.

Our extensive experience in developing custom applications and end-to-end services, including design, development, testing, and deployment, ensures you get a high-end product. Our team has expertise in a range of technologies, including PyTorch, Dialogflow, TensorFlow, NLTK, Python, ReactJS, Java, Flutter, Swift, and more. We also offer a complementary market and competitor analysis service that further adds value to your project, making it a big hit in the market.

So, why wait and let your competitors win? Contact us today and kickstart your AI astrology app development project with a free 30-minute expert consultation!



Apoorv Gehlot

Founder & Board Member at Matellio — Technology enthusiast with enterprise solution design & development expertise